BEHIND THE SCENES OF SUMMER '22

BEHIND THE SCENES OF SUMMER '22

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Our 2022 collection launched this summer and we've been so overwhelmed by the support and love for it. 
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This collection was a special one for us - full of nostalgia and iconic signature pieces from the brand that never out-date and form what is the foundation of Lola & Lamar to this day. It also introduced vibrant, exotic new colours Ultraviolet, Orange and Jade, our most dreamy Pistachio shade, signature Black and new neutral Ivory. All of these designed to mix and match and take you from beach to bar. 
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As always, we drew inspiration from the 80's and 90's and the simplicity, elegance and power of sexy swimwear. As soon as we discovered English/Grenadian beauty Aleisha Wright we knew she emobodied this and just had to be the face of our  campaign. DJ's (Deividas Juskauskas) photography work and celebration of the female form aligned with our mood  and vision perfectly, and with these two, we had our dream team.
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It was also our second time shooting in the UK. We headed to Hoylake Beach on The Wirral in the North-West of the country, with it's unique red rocks, vast coastline (and a view of Wales!) and islands you can walk to.
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This collection re-introduced some of our most-loved designs from collections past, such as The Body Brief, The Wild One, The Rebound and The Cindy.
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In this collection we've featured new feminine details like ruching and cutouts, a sexy colour story and bold silhouettes. Sustainably made, and simple but always sexy. Breathe new life into your swim wardrobe and shop Lola & Lamar's Summer '22.
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Need help or sizing advice? Use our live chat in the bottom right corner of your browser or send us an email to info@lolaandlamar.com.
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