THE MINIMAL + UNTAMED COLLECTIONS // THE STORY
Our MINIMAL and UNTAMED collections are finally getting restocked (!) so we thought we'd give the story behind it.
Our fist ever collection launched back in Summer 14/15 as our statement on swimwear for the confident, modern woman. We’ve always been inspired by the adventurism of the Carioca attitude and minimalist fio dental bikinis since the beginning and with our 5th range, we wanted to get back to what started it all.
This collection is a celebration of femininity and strength, simplicity and minimalism, and proves there’s a certain seduction when a swimsuit is just perfect.
6 new styles and 3 new colours debut across the collection, whilst the fan favourite Barely There makes a comeback and remains a staple in the range. We explore Brazilian-inspired themes with micro cuts and an exotic 70’s colour palette; it’s our most exciting and visually appealing capsule yet.
It is also our first collection made from ECONYL®, a 100% recycled sustainable fabric created from recovered waste such as abandoned fishing nets, fabric scraps, carpet flooring and plastics from landfills and oceans around the world.
Whether it’s about your desire to laze on an island paradise (when we can safely again), strut across the sands of the hottest beaches or lounge by the city’s favourite rooftop pool, with these exciting new pieces, our avid Lola & Lamar babes, as well as those new the brand, will all find love in the MINIMAL COLLECTION and UNTAMED COLLECTION.
We encourage you to embrace the MINIMAL life.